Building the Alpheya Brand

Designer / Motion

Alpheya is a wealthtech platform backed by BNY Mellon and Lunate, which launched in late 2023. With a mission to power and grow wealth franchises, Alpheya is focused on the Middle East and Northern Africa.

alpheya.com ↗

This project won gold at the 2024 Adforum PHNX Awards for Design - Brand Identity.

PHNX awards ↗

Team:

Executive Creative Director: Neil Cooper
Design Director: Jack Wade
Art Director: Kyle Wukasch
Designer: Evan Davison
Account Director: Didem Peker
Copywriter: Julian Abel

Drawing inspiration from regional geography, architecture, and culture, Alpheya is a brand built for the MENA (Middle East and Northern Africa) region.

I was the lead animator for this Alpheya sizzle awards video, which included their graphic system in motion, brand tonality, and animated digital / OOO expressions.

I'm sorry, the rest of this project is protected

Please request access @ evandavison64@gmail.com