Building the Alpheya Brand

Designer / Motion

Alpheya is a wealthtech platform backed by BNY Mellon and Lunate, which launched in late 2023. With a mission to power and grow wealth franchises, Alpheya is focused on the Middle East and Northern Africa.

alpheya.com ↗

This project won gold at the 2024 Adforum PHNX Awards for Design - Brand Identity.

PHNX awards ↗

Team:

Executive Creative Director: Neil Cooper
Design Director: Jack Wade
Art Director: Kyle Wukasch
Designer: Evan Davison
Account Director: Didem Peker
Copywriter: Julian Abel